Open your mind’s eye for a moment. You are in the grocery store—no matter which one so long as it is a big one, like a Publix or a Winn Dixie or even bigger. Got the picture? Good.

Now, you need some baking supplies. You wander around till you find them and then down the aisle you go. You soon arrive at the sugar counter. There is sugar and sugar products from the base of the display to the top of the four shelves. On the base are 5 lbs. bags of sugar stacked 8 deep, four high, running for 20 feet. On the shelves above are all the other types of sugar, including Brown sugar and Confectioner’s sugar. Two shelves up are the sugar substitutes, the terrible ones and then the silly ones. The terrible ones include Splenda® and some others. The purile ones include cane juice sugar – somehow the manufacturers believe that you will be fooled into thinking that this is better than sugar. C’mon guys!

Then, there is that one shelf about which the natural food folks are all agog. That is the shelf containing the products labelled ’stevia.’

Eh-hem, ‘called’ stevia. Have you read the contents of these convenient little packages or the boxes in which they come? This is not unadulterated stevia! It is reduced or blended or cut or polluted (choose a word) stevia. These products are not pure stevia! For that matter, they are not even the sweetest of the stevias available! These products are like the 5 lb bags of sugar beneath them. The difference is that 60% of that 5 lb bag of sugar has been replaced with non-fat dry milk. Would you buy your sugar that way? Of course not. So why buy your stevia that way?

Do these ‘blended’ stevias taste good? So so. Sweet? Yes. Healthier than sugar? Begrudgingly, yes. Made by a health food company? NO. Made by a chemical company? Yes. Made by a comapany that gives a r… a.. about your health? NO. Is this what you should buy? Hmmm.

Allow a clarification: Reb-A, the type of stevia used in some of these ’stevia’ products is not considered to be the sweetest type of stevia available. The sweetest is called stevia rebaudiana or stevioside. Do not get hung up on names. Just be aware that this is not the best product available nor even the most desireable. Stevioside, for sweetness sake, is more desirable.

Uncut is preferrable because you, the user, determine how much you wish to use. Moreover, you do not ingest anything other than stevia as happens when using blends. Why is this important? As an example: what if peanuts are processed in the same building as the blending?

My suggestion: go for the real stuff; go for the uncut full strength stuff; go for the sweetest stuff. Choose stevioside. Buy JAJA Stevia.
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